Selected work · The studio's portfolio

Built by us.
Operated by us.

We're a small studio that grew up by running its own brands. The ledger below is the studio's operating portfolio — every entry is one of the nine brands we run ourselves. The numbers are the studio's, not a client's. The aesthetic, voice and cadence are the same engine we apply to the few founders we work with each year.

Inside the studio — warm cinematic desk with brass lamp.
Followers
15M+
across the studio's network
Monthly reach
300M+
accounts touched, every month
Brands run
9
operated end-to-end, in-house
The ledger

Nine brands. One studio.

Each line below is a brand we own and operate. We anonymize the handles — they're ours to run, not yours to scrape. The editorial line is the brand's tonal code. The follower count is the studio's, updated quarterly.

01Self-Careaesthetic ledger2.4M
02Mindseton becoming2.1M
03Emotional Wellbeingheld space1.8M
04Romancesoft & unembarrassed1.6M
05Lifestylequiet luxury1.9M
06Wellnessthe slow craft1.4M
07Aestheticthe visual code1.7M
08Art Directionform first1.1M
09Businessquiet operators1.0M
When we work together

What the first ninety days look like.

We don't publish client case studies — most of the founders we partner with prefer it that way. What we'll happily walk you through is the cadence. Below is the standard arc for a new engagement.

Week 01

Audit & Direction

We map your current presence against the operators leading your niche. We surface the gap between what you sound like and what you'd like to sound like.

Week 02–03

Aesthetic System

Palette, type, texture, and visual code. The same scaffolding that defines every brand in our network, applied to yours.

Week 04

Voice & Hooks

We write thirty hooks in your voice. You pick the ten that feel true. Those become the templates for the next ninety days.

Week 05+

Content System

We produce daily — or we install the engine inside your team. Either way, you stop looking like everyone else and start looking like the obvious choice.

Next move

Tell us what you can't
look away from.

If you're building something the internet can't scroll past, we should talk. We take a few founders a year. Selection is part of the work.

Or read the three engagements →